The course provides students with an extensive academic grounding in intercultural business communication and equips them with the negotiation skills that multinationals are seeking. To get the most from intercultural communication in business students need a deep knowledge of culture systems and its applications in different environment. This is a dynamic course examining and exploring cultural trends in public relations practices. Alongside traditional assessment methods, students will participate in role plays and work creatively by making a project.
Hours of lecture
Hours of discussion
Hours of independent study
Total numbers of hours
Please note that the time spent on independent study exceeds hours of lecture and discussion.
The course will cover the following topics:
Cultural identity and intercultural communication (4 hours)
cultural identity in professional communication
intercultural communication and the phenomenon of the “third culture”
Business negotiations in terms of intercultural communication (6 hours)
business communication in terms of the theory of high and low context cultures
cultural profile of different countries of Europe, Asia and Americas
the principles and techniques of business negations in terms of intercultural communication
Intercultural public relations (10 hours)
culture, diversity and public relations
communication with multicultural target publics
internal public relations in terms of intercultural communication
Banks Stephen P.(2010) Multicultural Public Relations. A Social Interpretive Approach. Iowa State University Press.
Hofstede Geert, Hofstede Gert Jan, Minkov Michael (2010) Cultures and Organizations: Software of the Mind. 3rd Edition. McGraw-Hill.
Moore Christopher W., Woodrow Peter J. (2010) Handbook of Global and Multicultural Negotiation. Jossey- Bass.
Wilcox Dennis, Cameron Glen (2013). Public Relations. Strategies and Tactics. Pearson.
Gibson, Robert (2008). Intercultural Business Communication. OUP.
R. Lind (Ed.) (2013). Race/Gender/Media: Considering Diversity Across Audiences, Content, and Producers. 3rd edition. Boston: Allyn & Bacon.
Web-sites of multinational companies and government agencies.
Homework will be assigned weekly. You will be expected to study the books from the reading list and to analyze various cases. You will also have to write a test, participate in a role play and prepare a research paper on intercultural public relations.
It is a graded course of study. You should complete all the assignments and take an exam.