2years
of study
Form of teaching: 120 ECTS Full-time mode with elements of blended learning
Minimal entrance exam score — 40 points.
Ask us
Program
The program is based on a comprehensive approach to training professionals with a high level of knowledge and skills in management, marketing, sales, specialized technical fields, and digital technologies. The goal is to develop skills that are highly sought after in the job market and create confident specialists who can work effectively in multitasking environments with cross-functional demands.
The key advantages of the program
Synthesis of Knowledge in Marketing and Engineering
Educational program will allow technical specialists to grow in their career, mastering skills of cross-cultural management and marketing of complex products in industry and IT sphere.
Practical Experience
Students work on real business tasks to promote high-tech products. Throughout their studies, undergraduates receive the necessary support from teachers and mentors, experts in their field.
Academic Staff
The program professors and instructors are highly qualified industry experts with extensive business experience, practical competencies in marketing and management of high-tech products.
Blended learning
Students can choose a convenient format of education — in person at the university’s campus in Moscow or online from anywhere in the world. In both cases, graduates receive a full-time diploma, and the class schedule provides a comfortable balance of time, allowing students to combine work and educational projects.
Soft skills development
During their studies, students develop universal skills and personal qualities that will be useful in any job: critical thinking, emotional intelligence, sociability, etc.
Internationality
International students can learn about the specifics of the manufacturing sector and the IT industry in Russia, as well as tools for developing their countries’ markets.
Russian students will develop professional communication skills with foreign manufacturing companies and specialists, and learn how to adapt management and marketing strategies to the markets of different countries.
Choice of educational tracks
Both tracks of the program are aimed at professionals who wish to master a new profession, remaining in the same industry.
The program will allow to form a set of skills and competences of an effective specialist in marketing and management of B2B and IT sales, operating in local and international markets.
1. The “Technical Solutions” track trains highly qualified specialists in the field of management and marketing of complex technical products, services and engineering for mining, metallurgy, energy, oil and gas, and other knowledge-intensive industries. In the field of engineering, production, and sales of complex equipment, it is important not only to sell, but also to offer a comprehensive technical solution for a business partner’s problem. The track allows you to gain the necessary knowledge and skills in the areas of management, industrial marketing, sales, and project management.
2. The “Digital Products” track trains highly skilled specialists in IT products marketing for businesses. The program targets IT professionals who wish to transition from development to promoting complex digital products. It also targets those who know how to use CRM systems but lack specific IT knowledge.
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Key disciplines: Strategic and operational management, Basic accounting and management costing, Advanced project management, Marketing analysis and instruments in digital world, Digital instruments, AI basics and business intelligence
Research work can be focused in one of the following topics:
- Marketing in the field of information products and technologies
- Marketing in the B2B market
- Marketing of innovative projects
- Marketing of engineering and maintenance services
- Marketing strategies for the company’s entry into foreign markets
- Development of the company’s anti-crisis marketing strategy
- Cross-cultural management
Fundamental training via core and required courses:
- Sales techniques and skills
- Cross-cultural communications and skills
- Leadership and team management
- Customer relationship management and instruments
- Business psychology and communications
- Technical and digital foresights
- Sustainability in business
- Change management and company life cycles principles
- Investment management and M&A
- International trading and settlements
Elective disciplines enable students to tailor the program to their needs:
- Supply chain management, procurement and logistics in industry
- Advanced product management for technical solutions
- Intellectual property management in high-tech
- Sales of engineering, field service and technical support
- Technological entrepreneurship and innovation
- Enterprise IT architecture
- Advanced product management for digital products
- Intellectual property management in digital industry
- Sales of digital products and support
- Cyber security architecture and principles
Research supervisors
Ph.D, Head of the College of Economics & Management
Top manager of industrial holdings, with expertise in the field of anti-crisis transformation technologies and the digitalization of corporations. Author of significant scientific publications on business transformation and management.
+7 499 237-16-14
mitenkov.av@misis.ru
Roza Sobachko
PhD, Associate Professor at the Department of Industrial Management, Program Manager
More than 25 years of experience in international companies as a top manager in the field of marketing and sales of high-tech products, as well as experience in research and teaching at universities in Russia and Germany.
sobachko.ri@misis.ru
Johann Hartinger
International technical consultant in the field of engineering, service and design
30 years of experience as a top manager and technical expert in large international industrial companies: Mannesmann Rexroth and HYDAC International — market leaders in complex equipment and engineering. Of these, more than 15 years as Vice President of HYDAC Russia and almost 20 years as a business owner.
Elizaveta Pokhabova
PhD, Head of Strategic Development Department
More than 10 years of experience in large pharmaceutical companies. Expertise in strategic development and managing cross-functional teams, including experience integrating and developing new functions.
Dmitry Vasiliev
PhD, Associate Professor, Director of International Affairs at MISIS University
An expert in product design and development, End-to-end testing, innovation management and manufacturing in the field of medical technologies, consumer goods, electronic devices, industrial equipment, robotics.
dvasilev@misis.ru
Olga Kim
PhD, Associate Professor, Head of International Education
Expert in the field of intercultural communication and mediation, Visiting Professor at the University of Education of Hong Kong
kim.ot@misis.ru
PhD in economics, associate professor at the Department of Economics
Expert in the field of strategic and organizational development of enterprises, digital economy, risk assessment, efficiency, behavioral economics. Highly qualified business coach. “Translator in the field of professional communication” (English).
+7 495 638-46-48
shipkova.ot@misis.ru
Daria Rodionova
Assistant to the Program Manager, Lecturer at the College of Economics & Management
Master’s degree in Linguistics. Bachelor’s degree from Dorset College Dublin in Business Management. Bachelor’s degree in Human Resource Management at NUST MISIS. Lecturer of the Moscow Government’s University Saturdays project. Participant of the ArtScience Festival in 2023. Expert of the international engineering championship “CASE-IN”. Expert of the scientific and practical conference “Engineers of the Future”.
rodionova.dv@misis.ru
Pavel Komov
Director of Digitalization and IT
Deep knowledge of the methods of designing and managing the architecture of IT systems for industrial enterprises (ERP, MES, PDM, BW, CRM, SRM, SCM, automated process control systems). Experience in organizing IT processes (based on ITSM or COBIT)
