Marketing, Sales, and E-Commerce

This track prepares experts in marketing and business strategy, capable of driving businesses forward by offering effective marketing solutions based on tech trends. You’ll learn to conduct competitor analysis, assess problems systematically, generate creative ideas, select promotion tools, implement strategies, and evaluate effectiveness. Graduates can build careers in marketing and digital strategy across industries or become freelancers or entrepreneurs.

Duration of the program: 4 years. Full-time education in Russian.

Apply now

Learn more

Apply now

Learn more

Anna Valerievna Zhaglovskaya

Ph.D. in Economics, Associate Professor, Head of the Department of Digital Management and Innovation

+7 499 236-65-81
zhaglovskaya.av@misis.ru

Направление подготовки:

Код 38.03.06

Trade Business

Институт:

О треке «Marketing, Sales, and E-Commerce»

What subjects will I study?

  • Marketing
  • Marketing Research and Market Forecasting
  • Digital Marketing Tools
  • Firm Economics
  • Entrepreneurial and Project Activity Planning
  • HR Management
  • Logistics Basics
  • Organization Theory
  • Firm Economic Analysis
  • E-Commerce
  • Crises and Their Impact on Business
  • Brand Creation and Positioning
  • Sales Planning
  • Legal Regulation of Commercial and Entrepreneurial Activity
  • Strategic Management
  • Accounting
  • Business Planning

Кем я буду работать?

  • Freelance Marketer
  • Content Marketer
  • Internet Marketer
  • Brand Manager
  • PR Manager
  • Marketing Analyst
  • Digital Strategist

Teachers

Tatiana Olegovna Tolstykh

Doctor of Economic Sciences, Professor at the Department of Industrial Management, Professor at the Plekhanov RUE Department of Industrial Economics

Research Interests: system analysis, strategy, innovation, projects, forecasting, industry, digitalization.

tolstyh.to@misis.ru

Raphael Envarovich Abdulov

Ph.D. in Economics, Associate Professor at the Department of Economics

Senior research fellow at the Center for Public Administration Research. Participant of the Russian Foundation for Basic Research grant on the topic “Russia’s Place in the Global Economy in the Context of Digitalization”. Author of 38 scientific papers, 8 of which were published in journals included in Scopus.

Nadezhda Vasilievna Shmeleva

Doctor of Economic Sciences, Professor of the Department of Digital Management and Innovation

Research Interests: innovation ecosystems, circular economy, human capital, sustainable industrial development, cross-industry transformation.

+7 495 955-01-25
nshmeleva@misis.ru

Maria Alexeevna Lozinskaya

Ph.D. in Engineering, Senior Lecturer at the Department of Economics

+7 495 955-01-27
lozinskaya.ma@misis.ru

Elizaveta Aleksandrovna Polyanina

Teacher of the direction “Marketing”

Marketer with 20 years of experience. Leading marketer at S3 Company.

Igor Vladimirovich Latyshev

Director of the logistics holding company “Novostal-M Logistic”

Banking and Finance

You will become a finance economist in demand both in the domestic and international labor markets. Simultaneously completing tracks in technological profiles will make you a valuable specialist for companies in the industrial and metallurgical sectors. A key feature of the Banking and Finance track is its interdisciplinary approach and student involvement in real cases and projects from business partners of NUST MISIS. Special attention during training is given to developing soft skills, such as delivering business presentations and conducting negotiations.

Duration of the program: 4 years. Full-time education in Russian.

Digital Economy

This educational track will turn you into a specialist in a broad range of enterprise economics, opening up opportunities in economic analytics of digital initiatives and implementation of advanced technologies. A distinctive feature is the focus on analytical tools for evaluating digital transformation efficiency. You will study real-life cases from major industrial companies and immerse yourself in actual corporate conditions. Simultaneously mastering technology or IT tracks will make you a unique professional on the job market.

Duration of the program: 4 years. Full-time education in Russian.

Business Analysis, Audit, and Taxation

This track will make you a specialist in accounting, with a focus on digitalization and automation tools in business processes, and skills in IT technologies and systems. Soft skills training will help you develop professional competencies in negotiation and public speaking. You can also simultaneously pursue an IT profile track and graduate with two professions in one study period.

Duration of the program: 4 years. Full-time education in Russian.

Economics of Mining and Metallurgical Enterprises

Gain in-depth knowledge of the real-sector economy. You will study all functional areas of a business: from production organization, HR, and budgeting to strategic management, corporate and labor law, securities markets, digitalization, and AI. The interdisciplinary approach provides the skills needed for a successful career in mining and metallurgy and other industries, engineering, and consulting.

Duration of the program: 4 years. Full-time education in Russian.

International Trade and Economic Relations

This track provides deep knowledge in economics, finance, logistics, marketing, and law. You’ll have the opportunity to learn three foreign languages and develop soft skills. Training includes communication, self-organization, and critical thinking development, which will help in negotiations, public speaking, and partner/client relations. Learn how international business operates and become a sought-after professional in corporations, banks, and government institutions.

Duration of the program: 4 years. Full-time education in Russian.

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