Updated MISIS University brand
Elements of the brand-platform of the university, brand style usage guide, templates for using the most common tools and other essential information are represented on this page.
The updated visual language is based on the recognizable brand identity. The decision to go down the path of evolution, rather than revolution, was made based on the university’s glorious history, as well as it’s significant role in the country’s key projects. The new brand style is more modern and relevant, as well as consistent with the updated brand’s idea, uniting dreamers and creators of the future.
Brand’s platform
Positioning
University of Science and Technology MISIS — the leading research and educational center in Russia in the field of creation, implementation and application of new technologies and materials.
Brand’s mission
To create innovations and innovators, creating a basis for progress and happy future as well.
Brand’s values
Creating the future
New materials and technologies development is impossible without constant scientific inquiry and creativity. Thinking outside the box, unexpected insights and bright emotions, all of it feeding the researcher — these are exactly the elements from which the effective decisions of today, changing tomorrow, are built.
Making the world better
We do not make discoveries for discovering itself and do not create innovations for the sake of creating them. We are working on the “applied future” as opposed to pure theories. Our job is to create, implement and apply new materials and technologies, forming the basis for a better future for humanity.
Working together
We understand that it’s impossible to find the correct approach to creating sustainable growth and a better future for our planet working individually, and that is the reason we are always open to partnerships with individuals and teams that are committed to changing the world for the better. We are ready to work on ambitious projects together.
Thinking globally
The future demands global worldview. We consider our daily toil aimed at creating, implementing and applying new ideas and technologies as a part of global scientific and technological progress. MISIS University is one of the leading centers of science and technology, integrated into the global scientific agenda.
Acting boldly
Breakthrough discoveries, as well as creating and implementing something new requires bravery. When we believe in what we do, we are unstoppable. We experiment, search for new paths, approaches and methods and we find them, we never despair and always start anew when the results leave much to be desired.
Philosophy
MISIS University is not just a scientific and educational center of a new format. It’s a whole world uniting students, scientists, professors and employees, academic and business partners of the university, its graduates, sharing one worldview, goal and desire to create a stable future for humanity and our planet.
Logotypes and brand style
Spelling rules for MISIS
Logotype
Basic logotype on light background
Basic logotype on dark background
Download (1.4 MB)
Logo with full descriptor on light background
Logo with full descriptor on dark background
Basic logotype on light background
Basic logotype on dark background
Download (3.6 MB)
Logotype with full descriptor on light background
Logotype with full descriptor on dark background
Rules of Use
Rules for using the new University brand are described in the “Brand Book”.
Скачать руководство (22.8 MB)
Co-branding
Example of a co-branding block.
Скачать шаблон
кобрендинга (329.8 KB)
Slogan
Main color palette
Presentation template
For presentation materials, use a ready-made template with the new design.
Presentation template (pptх) (9 MB)
Presentation template (keynote) (8.4 MB)
Pictograms
Frequently Asked Questions
Why was the decision to rebrand made?
Over the last decades the university underwent massive changes. Today University of Science and Technology MISIS isn’t a branch metallurgy institution. It’s the leading educational and scientific center of the country in the field of creating, implementing and applying new technology and materials.
Metallurgy and mining, having been historically key for the university for over 100 years, are still among the priority fields of study. At the same time NUST MISIS does research in breakthrough fields, such as quantum technology, bioengineering, alternative energy, “Mega Science” projects, additive and information technologies.
New positioning of the brand and its update is not just an answer to the challenges of the new age. The goal of the rebranding is to define a competitive niche, taken by the university on national and international levels. To help the target audience — applicants and students, their parents, academic and business societies, etc. — learn more about the activities of NUST MISIS, its goals and aspirations.
What is the correct name for the university now?
There are several variants of the university name that are recommended for use: University of Science and Technology MISIS and MISIS University. You can also use the traditional name NUST MISIS, but MISIS is no longer an abbreviation that can be deciphered, but instead a proper noun.
Why was the decision made to keep the word MISIS in the name?
The MISIS University brand is well recognized by representatives of various target groups. The university is known and loved by pupils, students and their parents, respected and valued by academic and business partners. Therefore, it was decided to keep the historical name, but to use it as a proper noun, without deciphering. The decision was made not to use quotation marks, as the title looks more coherent without them.
Will there be any changes in the organizational structure of the university?
There will be no changes in the organizational structure.
Where can I find the new university logo, business documentation templates, presentations, signatures, etc.?
MISIS University corporate identity, including presentation templates, e-signatures, sample templates for advertising media and more, is available on the current page.
The logotype has changed. What is the meaning of the university’s new trademark?
Previously, the logotype of the university corresponded to its name — “Moscow Institute of Steel and Alloys”, the visual image was based on a drop of steel falling into the molten metal. The new logo represents the universe of MISIS, a portal into the future where innovators create new technologies and materials.
Will I have to change any documents with the old name — NUST MISIS?
No, you won’t have to change your documents. Gradually, the university will update the business documentation templates, passes, other materials and media used by students and staff.
Will the institutes’ names be changed?
The names of MISIS University’s institutes have changed slightly, becoming more succinct. They will be updated in all communication channels on a later date.
