Master’s students of the English-taught program Communication and International Public Relations at NUST MISIS regularly participate in socially significant projects. For the first time, they gained unique hands-on experience collaborating with the medical community and the media by providing PR support for a heartwarming meeting of a bone marrow donor and recipient. The event was held with the support of the National Bone Marrow Donor Registry named after Vasya Perevoshchikov.
With guidance from a program lecturer and a volunteer with the registry Anna Chelnokova the students helped prepare and cover the meeting of a Russian rhythmic gymnastics champion Svetlana Popova, who became a bone marrow donor, and Sergey Koptyaev, a teenager from Arkhangelsk whose life was saved by the transplant.
The students’ next major project is providing PR support and media coverage for the upcoming international conference Bone Marrow Donor Registries: Today and Tomorrow, organized by the National Registry and scheduled for September 11. The event will bring together experts in bone marrow transplantation and cell technologies from BRICS+ countries. It will serve as a key platform to discuss global challenges, ethical issues, and strategies for collaboration between governments, the medical field, and the nonprofit sector. MISIS students will serve as assistants to the conference press team, applying their knowledge in a real international setting: media support, volunteer coordination, communication with international participants, bloggers, and journalists.
The Communication and International Public Relations program is a full-time, English-medium master’s degree designed to train professionals in strategic communications for high-tech companies and tech startups. From day one, students work in an international environment and cross-cultural teams, developing skills that are in demand in global public relations. Graduates go on to build careers in product marketing, government relations, human resources, investor relations, and strategic consulting.
The program’s practice-oriented approach enables students to gain knowledge through hands-on projects: conducting communication audits for organizations, supporting international scientific exhibitions, publishing media content about scientific breakthroughs, and launching tech startups.
